Brand New Natural Baby Food
HOMEMADE BABY LAUNCHES WITH LINE OF FRESHLY PREPARED, ORGANIC, KOSHER FOODS FOR DISCERNING PARENTS OF INFANTS AND TODDLERS
Unique Meal Integrity System Tracks Each Ingredient “From Field To Fingers”
To Ensure Purity And Safety Of Each Serving
Delicious Dishes Available Exclusively Through Homemadebaby.Com Retail Website For Greater Convenience, Freshness And Quality Control
Los Angeles – October 24, 2005 – Homemade Baby, a new company focused on health and nutrition for babies and toddlers, today announced the company’s launch and the debut of its initial product line of freshly prepared, organic, kosher baby foods. Using only seasonal, 100% organic ingredients, Homemade Baby creates delicious dishes for children aged 6 to 24 months. Each dish is individually prepared, slowly kettle-cooked and pureed under a Chef’s supervision and delivered fresh to a parent’s home the next day. The announcement was made by Homemade Baby founders Theresa Edy Kiene and Matt Kiene.
“Research suggests that life-long eating habits are established during a child’s first three years,” said Theresa Edy Kiene, who co-founded the company with her husband, Matt Kiene, after the homemade foods she prepared for their three children were a hit with family and friends. “By creating great-tasting, nutritious and natural foods for babies and toddlers, Homemade Baby helps parents give their children a head start toward making smart food choices for life.”
Although Homemade Baby will launch with six varieties of vegetarian baby food, the product line will expand over the next year to offer new choices as well as seasonal specialties. Homemade Baby dishes are available in three distinct textures – So Smooth, Good Mushy, and Kinda Chunky. The first stage, So Smooth, features smoothly blended, single-ingredient foods for the beginning eater such as Just Apples, Just Pears, Just Peas and Just Squash. The Good Mushy stage is for babies who are ready for a more adventurous texture and taste, and includes varieties such as Piwi (pears and kiwi) and Squapples (roasted squash & apples). The Kinda Chunky stage is created for older babies and toddlers who need to exercise their developing chewing muscles and includes recipes such as Baby Tex Mex (corn, kidney beans, peas, carrots and brown rice) and Yummy Yammys (sweet potato & lentils).
Homemade Baby maintains strict, comprehensive records during the production of its foods, according to its Meal Integrity System. Through the Meal Integrity System, the company can trace each ingredient inside each serving all the way back to the specific fields in which those ingredients were grown – literally, “from field to fingers.” All ingredients for every Homemade Baby dish are certified organic (by Oregon Tilth) and kosher (by Kosher Overseers of America: KOAOA). Homemade Baby purchases its ingredients from only the most reputable vendors, whose suppliers comply with the Fair Trade Laws, and then accepts only ingredients that are certified organic, kosher and GMO free. Every meal is prepared and manufactured according to the HACCP program, the strictest safety system implemented by the FDA. In addition, a portion of every batch of food that Homemade Baby manufactures is submitted to a professional laboratory for microbial analysis to certify an absence of microbes before the entire batch is released for sale.
“Because of these high standards, health-conscious but busy parents who might wish they had the time to cook tasty, nutritious meals for their children can trust Homemade Baby to do the cooking for them,” said Matt Kiene.
Homemade Baby is sold exclusively over the Internet at www.homemadebaby.com in order to offer 24-hour shopping convenience to busy parents. The company will initially focus on the Southern California and Nevada regions. The dishes are kept fresh during shipping via a customized, biodegradable 10-degree gel pack inside unique high-tech insulation to provide a constant 35 to 40 degree refrigerated environment during delivery. All of Homemade Baby’s packaging is recyclable.
Homemade Baby has enlisted an all-star team of consultants to advise the company regarding food safety and nutrition, including internationally known microbiologist and food safety expert Melissa Calicchia, M.S.; nutritionist and USC School of Pharmacy faculty member Dr. Roger A. Clemens; veteran food technologist Dr. Kathleen Nelson Feicht; Cal Poly food science and nutrition professor, and renowned organic certification expert Dr. Joseph Montecalvo, Jr.; and certified nutrition specialist and national lecturer Debra K.W. Topham, MS, CNS.
The Homemade Baby kitchen is located in Culver City, California, and features a baby “tasting room” where parents are encouraged to bring their infants for a free sample of the latest Homemade Baby creations. Homemade Baby believes that all children deserve good nutrition, and plans to donate 15% of the food it prepares to charities serving undernourished children.
Media Contact:
Taffy Miller
mPRm Public Relations
323-933-3399
tmiller@mprm.com